Privacy Policy – Protecting Your Data at Bank Farm Holiday Park

Last Updated: 16.1.2025

Bank Farm Holiday Park (Bank Farm Properties and Leisure Ltd) is committed to protecting your privacy and the security of your personal information. This Privacy Notice explains how we collect, use, and protect your information. This notice may be updated from time to time, so please check back periodically.

Who is Responsible for Your Information?

Bank Farm Properties and Leisure Ltd, trading as Bank Farm Holiday Park, is the “data controller” – the company responsible for deciding how your information is used.

What Information We Collect

We collect the following types of personal information:

  • Identity Information: Your full name.
  • Contact Information: Your address, phone numbers, and email addresses.

How We Collect Your Information

We collect your personal information directly from you when you:

  • Make a booking.
  • Enquire about our products and services.
  • Contact us through our website or other channels.
  • Purchase.

How We Use Your Information

We use your personal information for the following purposes:

  • Providing Services: To fulfil bookings and provide the products and services you have requested.
  • Customer Service: To respond to your enquiries and provide support.
  • Marketing: To send you information about our products and services (with your consent, where required).
  • Legal Compliance: To comply with relevant laws and regulations.

Our Legal Basis for Using Your Information

We use your information based on the following legal grounds:

  • Contract: To fulfil our contract with you (e.g., purchasing a holiday home).
  • Legitimate Interests: For our legitimate business interests (e.g., improving our services), provided these interests do not override your rights.
  • Legal Obligation: To comply with legal obligations.
  • Consent: For marketing purposes, we will only use your information with your explicit consent.

Sensitive Personal Data

If you provide us with sensitive personal data (e.g., health information for accessibility needs), we will only use it with your explicit consent and only for the purpose for which you provided it. We will also inform you of what we will do with this information and who we will share it with.

Who We Share Your Information With

We may share your information with the following third parties:

  • Service Providers: Companies that provide services on our behalf (e.g., payment processors, IT support).
  • Legal Authorities: When required by law.

How We Protect Your Information

We have implemented appropriate security measures to protect your information from unauthorised access, use, or disclosure. These measures include: 

  • Data encryption
  • Access controls
  • Regular security assessments

We also have procedures in place to deal with any suspected data security breaches.

How Long We Keep Your Information

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal or contractual requirements.  Marketing preferences are retained until you unsubscribe.

Your Rights

You have the following rights regarding your personal information:

  • Access: You have the right to request a copy of the information we hold about you. 
  • Correction: You have the right to request that we correct any inaccurate or incomplete information.
  • Erasure: You have the right to request that we delete your information in certain circumstances.  
  • Objection: You have the right to object to our processing of your information based on legitimate interests.
  • Restriction: You have the right to request that we restrict the processing of your information in certain circumstances.
  • Data Portability: You have the right to request that your information be transferred to another organisation in certain circumstances.
  • Withdraw Consent: Where we rely on your consent to process your data you have the right to withdraw this consent at any time.

If you wish to exercise any of these rights, please contact us using the details below.

Complaints

If you believe we have not complied with your rights, you can complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/

Cookies

Our website uses cookies. Please see our Cookie Policy for more information.

Contact Us

If you have any questions about this Privacy Notice, please contact us:

Data, Bank Farm Holiday Park, Upper Arley, Bewdley DY12 3ND